In this eBook, you’ll find a host of important concepts where analytics and philosophy collide. There are plenty of links to webpages with more extensive explanations where I introduce certain concepts. I hope this eBook helps you improve your metacognition (thinking about thinking) which will, in turn, help you avoid silly mistakes that are regularly made in analytics.

At the very least I hope you find the eBook interesting.
Many of the examples given are related directly to credit and marketing analytics (two large areas of focus at Principa).

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