In this eBook, you’ll find a host of important concepts where analytics and philosophy collide. There are plenty of links to webpages with more extensive explanations where I introduce certain concepts. I hope this eBook helps you improve your metacognition (thinking about thinking) which will, in turn, help you avoid silly mistakes that are regularly made in analytics.

At the very least I hope you find the eBook interesting.
Many of the examples given are related directly to credit and marketing analytics (two large areas of focus at Principa).

Fill in the adjacent form to download Truth Seeker: How to Avoid Logical Fallacies and Cognitive Biases in Data Science.