Big data, data analytics, predictive analytics are all hot topics in recent years, but everyone without a data science degree only vaguely knows what it is. With an increase in the number of businesses utilising analytics to gain a competitive advantage, though, every company is now faced with the challenge of internalising these buzz words and harnessing the power of their data to keep up with competitors.
Predictive analytics gives businesses the opportunity to take it to the next level and use the insights gained as a source of differentiation in today’s business world. Without it, your business will get left behind. In this mini-guide, we discuss the basics of predictive analytics and how business can use it to gain an edge over competitors.
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